Against the backdrop of a 47.3% year-on-year increase in the export of Shandong Province’s “Three New Items” (electric passenger cars, lithium batteries, and solar cells), Shandong Dadi Electromechanical Equipment Installation Co., Ltd. is accelerating its global market layout with new energy products as a breakthrough. This company, which was established only two years ago, has opened up a distinctive development path in the fiercely competitive foreign trade field through technology empowerment and supply chain integration.
Precise positioning: New energy products become the growth engine
Since its establishment, Shandong Dadi Mechanical and Electrical Equipment Installation Co., Ltd. has set its sights on the high value-added new energy field. Its business scope covers photovoltaic equipment and components, semiconductor lighting devices, lithium battery components and other products, which are highly consistent with the direction of Shandong Province’s foreign trade structure upgrade. In 2024, the company reached a strategic cooperation with a new energy enterprise in Weihai to jointly develop Southeast Asian distributed energy projects, and successfully exported photovoltaic modules to markets such as Vietnam and Malaysia, with monthly orders exceeding US$2 million. In addition, the company’s independently developed high-efficiency LED lighting solution has passed the EU CE certification, achieving an annual sales breakthrough of 5 million yuan in the European market.
Technology-driven: Transformation from a trader to a service provider
In order to get rid of the homogeneous competition of traditional trade, Shandong Dadi Electromechanical Equipment Installation Co., Ltd. focuses on technology research and development and application. The company has established a joint laboratory with the School of Materials Science and Engineering of Jinan University to carry out research on special ceramic products, technical glass products and other materials. The high-temperature resistant ceramic substrates developed have been used in energy storage equipment. At the same time, by introducing blockchain technology to optimize supply chain traceability, the cycle from production to delivery of products has been shortened by 25%, which has enhanced customers’ trust in “Made in Shandong”.
Regional collaboration: Linking Shandong’s industrial clusters
Relying on the locational advantages of Jining Yanzhou International Land Port, the company has formed synergy with engineering machinery and chemical companies in the province. For example, it provides cross-border logistics and overseas warehousing and distribution services for a lithium battery manufacturer in Dongying, helping its products quickly enter the Middle East market; it cooperates with Linyi building materials companies to sell building ceramics to Russia via the China-Europe Express, with a single batch value of more than 8 million yuan. This “industry + logistics” linkage model not only reduces the operating costs of enterprises, but also strengthens the overall competitiveness of the regional industrial chain.
Risk prevention and control: the cornerstone of steady expansion
In the face of international market fluctuations, Shandong Dadi Mechanical and Electrical Equipment Installation Co., Ltd. has established a “dual-track” risk control system: on the one hand, it hedges exchange rate risks through financial instruments such as forward exchange settlement and exchange rate locking; on the other hand, it adopts a “1+N” market layout strategy, taking Southeast Asia as the core market, and simultaneously developing emerging regions such as Central Asia and Eastern Europe to avoid over-reliance on a single market. In 2024, the company’s exports to RCEP member countries accounted for 65%, effectively resisting the impact of weak demand in the European and American markets.
With the further support of Shandong Province’s “14th Five-Year Plan” for the new energy industry, Shandong Dadi Mechanical and Electrical Equipment Installation Co., Ltd. plans to invest in the construction of a new energy product testing center in 2025 and set up overseas warehouses in Thailand and Poland. Its goal is not only to become a leading enterprise in the export of regional new energy products, but also to promote “Shandong Smart Manufacturing” to occupy a more important position in the global value chain through technology output and service innovation.
